Keep important information in crawlable pages
Menus, events and key restaurant information should live in useful HTML pages where possible, with clear headings and descriptive text that matches what guests are trying to find.
Strengthen local consistency
Keep the restaurant name, location, phone, hours and website information consistent between the site and major business listings.
Publish useful updates, not location clones
Helpful articles and genuinely useful local information are better than creating many near-identical city or state pages only to target keywords.