Before: choose the games worth featuring
Not every game needs a full campaign. Feature matchups that matter to the local audience, major national games, playoffs, rivalry games or events tied to a strong venue offer.
Publish practical game-day information
Clearly state the matchup, date, local start time, viewing context and any relevant food or drink specials. Avoid making guests search through multiple posts to confirm whether the game is actually being shown.
Build anticipation
Use reminders close to game day, especially when the game starts earlier than the venue’s normal peak period or when seating demand may be high.
During: show the fan experience
Crowd reactions, packed tables, team colors and celebratory moments show the experience better than another generic sports graphic. Capture responsibly and keep the official game-day information easy to find.
After: connect fans to what is next
Use game-day highlights to promote the next featured matchup, recurring league viewing or upcoming venue event. Zumpum can organize this cycle so sports content supports broader customer engagement.