Before: remove uncertainty
Publish the date, sign-up time, start time, entry fee, format, partner rules, prize or guaranteed pot, venue information and any participation requirements. If a guest has to message the bar for basic details, the event page is incomplete.
Build urgency without losing clarity
Use a strong reason to participate—the prize, competition, community or recurring league—but keep the practical details visible. Repost reminders as the event approaches instead of changing the core information each time.
During: capture competition moments
Photos or short clips of throws, brackets, crowd reactions and the final rounds show what the tournament actually feels like. Keep the official event information available while the tournament is running.
After: feature the winner and the room
Post the winner or winning pair, prize, a few strong moments and a simple recap. The objective is not only to celebrate the current tournament but also to make the next one easier to promote.
Connect the next date
End the recap with the next tournament information when it is known. Zumpum can keep the tournament details and highlight content connected so the event becomes a repeat customer-engagement cycle.